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WooCommerce is the most popular, flexible ecommerce solution for a number of reasons. The major advantages being:
Built for WordPress
WooCommerce is an extension built for WordPress, which is presently the most used Content Management System. In case your website runs on WordPress, WooCommerce fits seamlessly.
Customizability
With its huge library of themes including Kallyas and a host of plugins available, WooCommerce allows you to customize every inch of your store. Besides that, it can be extended with custom code, APIs, and hooks to suit particular needs.
Flexibility
It supports physical, digital, and subscription products perfect for your subscription based business.
In WooCommerce, there is unlimited product variation, and that includes very complicated options, such as variable products.
In-built Features
Powerful features include integrated payment gateways, tax calculation, shipping options, and inventory management.
Multilingual and multi-currency setup for global sales.
Community and Support
WooCommerce has a very active community of developers and users creating extensive documentation, tutorials, and forums for troubleshooting.
Scores of agencies and freelancers specialize in WooCommerce customization.
SEO-Friendly
Tap into the SEO capabilities of WordPress as WooCommerce makes sure your products feature well in search engines.
Regular Updates
WooCommerce is regularly updated to make sure security, compatibility, and addition of new features are ensured.
Wide Range of Extensions
Extensions for everything, from marketing tools to even extended functionalities like memberships, subscriptions, and mega menus.
In your case, by selling subscription products featuring variable options and the ability to automatically downgrade them upon a failed payment, it’s just perfect since WooCommerce can be extended by plugins such as WooCommerce Subscriptions.
